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All prices in USDInvoiced in your currency on requestGST for NZ businesses only

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Best value

SEO + AI + Ads

Full Growth Retainer

SEO, AI search and ads, all in one

$2,450/mo ~~$2,900/mo separately~~

Save $450 a month and $875 on setup.

Enquire All inclusions

Two retainers in one: SEO + ads
Job	Separately	Full Growth
SEO & AI search	Website Visibility Retainer$1,250/mo, 1-2 keyword clusters	Included5-6 keyword clusters
Google & Meta ads	Google + Meta Ads$1,650/mo	IncludedUp to $3,000/mo combined spend
Website check	$450	Free
Monthly	~~$2,900~~	$2,450
Setup	~~$1,750~~	$875Half price

Separately, the ads cover up to $8,000/mo of spend; Full Growth covers up to $3,000/mo.

Compare, side by side

Search & AI	Website check Content Optimisation $450 one-off Enquire	SEO + AI Website Visibility Retainer $1,250 /mo Enquire	SEO + AI + Ads Full Growth Retainer $2,450 /mo Enquire
What it is	A one-off review of up to 5 pages	Monthly SEO and AI search	Monthly SEO, AI search and ads
Keyword groups	Up to 5 pages	1-2	5-6
New content	Key sections rewritten	2-4 pages a month	New pages and rewrites
Google & Meta ads	Not included: No	Not included: No	Managed for you
Reporting	One written report	Monthly	Monthly, plus a call
Extras	No extrasNone	Analytics setup included free, normally $950	Website check included free, normally $450 Analytics setup included free, normally $950 Ads setup for $875, normally $1,750
Terms	Credited to a retainer started within 30 days	Month to month, cancel anytime	Month to month, cancel anytime

Strategy
Keyword targets from real search data	For each of up to 5 pages	1-2 clusters, agreed at onboarding	5-6 clusters, reviewed every quarter
Buyer questions mapped to pages	Not included: Not included	Your key questions	Your full question set
Quarterly strategy session	Not included: Not included	Not included: Not included	Included
Website
Pages written or improved	Up to 5: headline, intro and key sections	2-4 a month	New pages and rewrites
Site structure and internal links	Not included: Recommendations only	Done for you	Done for you
Technical SEO and schema	Not included: Recommendations only	Done for you	Done for you, plus speed fixes
AI-readable content: clear answers, FAQs, quotable facts	Missing topics and FAQs suggested	Included	Included
Visibility
AI answers tracked in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews	One-off check	Key questions	Full question set
Google Business Profile set up or claimed, verified and optimised	Not included: Not included	Included	Plus monthly posts
Reviews: a simple system to ask every customer	Not included: Not included	Not included: Not included	Included
New pages turned into posts for 1-2 channels	Not included: Not included	Not included: Not included	Included
Paid ads
Google Ads and Meta ads managed	Not included: Not included	Not included: Not included	Up to $3,000/mo combined spend
Meta audiences, retargeting and up to 4 new ads a month	Not included: Not included	Not included: Not included	Included
Ads setup	Not included: Not included	Not included: Not included	$875, half the usual $1,750
Tracking & reporting
Analytics audit & setup (worth $950)	Not included: Not included	Free	Free
Weekly visibility snapshot	Not included: Not included	Included	Included
Monthly report	One written report and a 20-minute walkthrough	Included	Plus a 30-minute call

Website check Content Optimisation $450 one-off

What it is: A one-off review of up to 5 pages
Keyword groups: Up to 5 pages
New content: Key sections rewritten
Google & Meta ads: No
Reporting: One written report
Extras: None
Terms: Credited to a retainer started within 30 days

Strategy

Keyword targets from real search data: For each of up to 5 pages
Buyer questions mapped to pages: Not included
Quarterly strategy session: Not included

Website

Pages written or improved: Up to 5: headline, intro and key sections
Site structure and internal links: Recommendations only
Technical SEO and schema: Recommendations only
AI-readable content: clear answers, FAQs, quotable facts: Missing topics and FAQs suggested

Visibility

AI answers tracked in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews: One-off check
Google Business Profile set up or claimed, verified and optimised: Not included
Reviews: a simple system to ask every customer: Not included
New pages turned into posts for 1-2 channels: Not included

Paid ads

Google Ads and Meta ads managed: Not included
Meta audiences, retargeting and up to 4 new ads a month: Not included
Ads setup: Not included

Tracking & reporting

Analytics audit & setup (worth $950): Not included
Weekly visibility snapshot: Not included
Monthly report: One written report and a 20-minute walkthrough

Enquire

SEO + AI Website Visibility Retainer $1,250 /mo

What it is: Monthly SEO and AI search
Keyword groups: 1-2
New content: 2-4 pages a month
Google & Meta ads: No
Reporting: Monthly
Extras: Analytics setup included free, normally $950
Terms: Month to month, cancel anytime

Strategy

Keyword targets from real search data: 1-2 clusters, agreed at onboarding
Buyer questions mapped to pages: Your key questions
Quarterly strategy session: Not included

Website

Pages written or improved: 2-4 a month
Site structure and internal links: Done for you
Technical SEO and schema: Done for you
AI-readable content: clear answers, FAQs, quotable facts: Included

Visibility

AI answers tracked in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews: Key questions
Google Business Profile set up or claimed, verified and optimised: Included
Reviews: a simple system to ask every customer: Not included
New pages turned into posts for 1-2 channels: Not included

Paid ads

Google Ads and Meta ads managed: Not included
Meta audiences, retargeting and up to 4 new ads a month: Not included
Ads setup: Not included

Tracking & reporting

Analytics audit & setup (worth $950): Free
Weekly visibility snapshot: Included
Monthly report: Included

Enquire

SEO + AI + Ads Full Growth Retainer $2,450 /mo

What it is: Monthly SEO, AI search and ads
Keyword groups: 5-6
New content: New pages and rewrites
Google & Meta ads: Managed for you
Reporting: Monthly, plus a call
Extras: Website check included free, normally $450
Analytics setup included free, normally $950
Ads setup for $875, normally $1,750
Terms: Month to month, cancel anytime

Strategy

Keyword targets from real search data: 5-6 clusters, reviewed every quarter
Buyer questions mapped to pages: Your full question set
Quarterly strategy session: Included

Website

Pages written or improved: New pages and rewrites
Site structure and internal links: Done for you
Technical SEO and schema: Done for you, plus speed fixes
AI-readable content: clear answers, FAQs, quotable facts: Included

Visibility

AI answers tracked in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews: Full question set
Google Business Profile set up or claimed, verified and optimised: Plus monthly posts
Reviews: a simple system to ask every customer: Included
New pages turned into posts for 1-2 channels: Included

Paid ads

Google Ads and Meta ads managed: Up to $3,000/mo combined spend
Meta audiences, retargeting and up to 4 new ads a month: Included
Ads setup: $875, half the usual $1,750

Tracking & reporting

Analytics audit & setup (worth $950): Free
Weekly visibility snapshot: Included
Monthly report: Plus a 30-minute call

Enquire

Ads	Google Ads Google Search Ads $1,050 /mo Enquire	Google + Meta Ads Google + Meta Ads $1,650 /mo Enquire	SEO + AI + Ads Full Growth Retainer $2,450 /mo Enquire
What it is	Google search ads	Google, Facebook and Instagram ads	Ads plus SEO and AI search
Ad spend covered	Up to $5,000/mo	Up to $8,000/mo	Up to $3,000/mo
SEO & AI search	Not included: No	Not included: No	Included
Setup	$1,250	$1,750	$875, half price
Extras	Analytics setup included free, normally $950	Analytics setup included free, normally $950	Website check included free, normally $450 Analytics setup included free, normally $950 Ads setup for $875, normally $1,750
Terms	+ $1,250 setup, pause or cancel anytime	+ $1,750 setup, pause or cancel anytime	Month to month, cancel anytime

Setup
Tracking before any spend, calls included	Included	Plus Meta pixel and Conversions API	GA4, Tag Manager and the Meta pixel
Keyword research	Included	Plus audience planning	Part of 5-6 keyword clusters
Landing page	One, for your main offer	One, with a qualifying lead form	New and improved pages every month
Ad spend paid by you, directly to the platforms	Included	Included	Included
Management
Search ads written and tested every month	Included	Included	Included
New Meta ads from your photos and video	Not included: Not included	Up to 4 a month	Up to 4 a month
Retargeting	Not included: Not included	Across both platforms	Across both platforms
SEO and AI search alongside the ads	Not included: Not included	Not included: Not included	Included
Reporting
Monthly report: spend, leads, cost per lead	Included	Plus a 30-minute call	Plus a weekly snapshot and a call
Extras
Analytics audit & setup (worth $950)	Free	Free	Free
Website check (worth $450)	Not included: Not included	Not included: Not included	Free

Google Ads Google Search Ads $1,050 /mo

What it is: Google search ads
Ad spend covered: Up to $5,000/mo
SEO & AI search: No
Setup: $1,250
Extras: Analytics setup included free, normally $950
Terms: + $1,250 setup, pause or cancel anytime

Setup

Tracking before any spend, calls included: Included
Keyword research: Included
Landing page: One, for your main offer
Ad spend paid by you, directly to the platforms: Included

Management

Search ads written and tested every month: Included
New Meta ads from your photos and video: Not included
Retargeting: Not included
SEO and AI search alongside the ads: Not included

Reporting

Monthly report: spend, leads, cost per lead: Included

Extras

Analytics audit & setup (worth $950): Free
Website check (worth $450): Not included

Enquire

Google + Meta Ads Google + Meta Ads $1,650 /mo

What it is: Google, Facebook and Instagram ads
Ad spend covered: Up to $8,000/mo
SEO & AI search: No
Setup: $1,750
Extras: Analytics setup included free, normally $950
Terms: + $1,750 setup, pause or cancel anytime

Setup

Tracking before any spend, calls included: Plus Meta pixel and Conversions API
Keyword research: Plus audience planning
Landing page: One, with a qualifying lead form
Ad spend paid by you, directly to the platforms: Included

Management

Search ads written and tested every month: Included
New Meta ads from your photos and video: Up to 4 a month
Retargeting: Across both platforms
SEO and AI search alongside the ads: Not included

Reporting

Monthly report: spend, leads, cost per lead: Plus a 30-minute call

Extras

Analytics audit & setup (worth $950): Free
Website check (worth $450): Not included

Enquire

SEO + AI + Ads Full Growth Retainer $2,450 /mo

What it is: Ads plus SEO and AI search
Ad spend covered: Up to $3,000/mo
SEO & AI search: Included
Setup: $875, half price
Extras: Website check included free, normally $450
Analytics setup included free, normally $950
Ads setup for $875, normally $1,750
Terms: Month to month, cancel anytime

Setup

Tracking before any spend, calls included: GA4, Tag Manager and the Meta pixel
Keyword research: Part of 5-6 keyword clusters
Landing page: New and improved pages every month
Ad spend paid by you, directly to the platforms: Included

Management

Search ads written and tested every month: Included
New Meta ads from your photos and video: Up to 4 a month
Retargeting: Across both platforms
SEO and AI search alongside the ads: Included

Reporting

Monthly report: spend, leads, cost per lead: Plus a weekly snapshot and a call

Extras

Analytics audit & setup (worth $950): Free
Website check (worth $450): Free

Enquire

Websites	Website check Content Optimisation $450 one-off Enquire	Website Custom Website Design From $4,950 one-off Enquire	Brand + Website + Growth Build & Growth Partner From $7,500 + $1,960/mo Enquire
What it is	Improve up to 5 existing pages	A new site, up to 5 pages	Your brand, a new site up to 10 pages, then Full Growth
Brand	Not included: No	Not included: No	Strategy, logo, identity, launch assets
Design	Not included: No design work	Custom design	Custom design
Copy & SEO	Key sections rewritten	Every page	Every page
After launch	Report and a 20-minute walkthrough	30 days of support	Full Growth: SEO, AI search and ads
Extras	No extrasNone	No extrasNone	Brand Suite included, normally $3,950 Analytics setup included free, normally $950 Ads setup included free, normally $1,750 Full Growth, first year for $1,960/mo, normally $2,450
Terms	Credited to a retainer started within 30 days	About 4 weeks	Monthly from launch, cancel anytime

Brand
The Signature Brand Suite: strategy, messaging, logo, colours, type, guidelines and launch assets	Not included: Not included	Not included: Not included	Included (usually $3,950)
Plan
Discovery	Not included: Not included	1-hour discovery session	Strategy workshop
Sitemap and content plan around search targets	Not included: Not included	Included	Included
Keyword research and a target for every page	For up to 5 pages	Included	Included
Design & build
Custom design and build	Not included: Not included	Up to 5 pages	Up to 10 pages
Fast, fully responsive build	Not included: Not included	Included	Included
Schema, sitemap and Search Console	Not included: Recommendations only	Included	Included
Copy
Copy written for every page	Key sections rewritten	In your tone of voice	Written and SEO-optimised
Titles, meta descriptions and image alt text	Not included: Not included	Included	Included
Launch & after
Conversion tracking	Not included: Not included	Every form, call and booking	GA4 and conversions live at launch
Training and support	A 20-minute walkthrough of the report	1:1 training and 30 days of support	Training, plus publishing support
Growth after launch	Not included: Not included	Not included: Not included	Full Growth Retainer, 20% off for the first year: $1,960/mo, then $2,450/mo
Ads setup	Not included: Not included	Not included: Not included	Free (usually $1,750)
Analytics audit & setup (worth $950)	Not included: Not included	Not included: Not included	Free

Website check Content Optimisation $450 one-off

What it is: Improve up to 5 existing pages
Brand: No
Design: No design work
Copy & SEO: Key sections rewritten
After launch: Report and a 20-minute walkthrough
Extras: None
Terms: Credited to a retainer started within 30 days

Brand

The Signature Brand Suite: strategy, messaging, logo, colours, type, guidelines and launch assets: Not included

Plan

Discovery: Not included
Sitemap and content plan around search targets: Not included
Keyword research and a target for every page: For up to 5 pages

Design & build

Custom design and build: Not included
Fast, fully responsive build: Not included
Schema, sitemap and Search Console: Recommendations only

Copy

Copy written for every page: Key sections rewritten
Titles, meta descriptions and image alt text: Not included

Launch & after

Conversion tracking: Not included
Training and support: A 20-minute walkthrough of the report
Growth after launch: Not included
Ads setup: Not included
Analytics audit & setup (worth $950): Not included

Enquire

Website Custom Website Design From $4,950 one-off

What it is: A new site, up to 5 pages
Brand: No
Design: Custom design
Copy & SEO: Every page
After launch: 30 days of support
Extras: None
Terms: About 4 weeks

Brand

The Signature Brand Suite: strategy, messaging, logo, colours, type, guidelines and launch assets: Not included

Plan

Discovery: 1-hour discovery session
Sitemap and content plan around search targets: Included
Keyword research and a target for every page: Included

Design & build

Custom design and build: Up to 5 pages
Fast, fully responsive build: Included
Schema, sitemap and Search Console: Included

Copy

Copy written for every page: In your tone of voice
Titles, meta descriptions and image alt text: Included

Launch & after

Conversion tracking: Every form, call and booking
Training and support: 1:1 training and 30 days of support
Growth after launch: Not included
Ads setup: Not included
Analytics audit & setup (worth $950): Not included

Enquire

Brand + Website + Growth Build & Growth Partner From $7,500 + $1,960/mo

What it is: Your brand, a new site up to 10 pages, then Full Growth
Brand: Strategy, logo, identity, launch assets
Design: Custom design
Copy & SEO: Every page
After launch: Full Growth: SEO, AI search and ads
Extras: Brand Suite included, normally $3,950
Analytics setup included free, normally $950
Ads setup included free, normally $1,750
Full Growth, first year for $1,960/mo, normally $2,450
Terms: Monthly from launch, cancel anytime

Brand

The Signature Brand Suite: strategy, messaging, logo, colours, type, guidelines and launch assets: Included (usually $3,950)

Plan

Discovery: Strategy workshop
Sitemap and content plan around search targets: Included
Keyword research and a target for every page: Included

Design & build

Custom design and build: Up to 10 pages
Fast, fully responsive build: Included
Schema, sitemap and Search Console: Included

Copy

Copy written for every page: Written and SEO-optimised
Titles, meta descriptions and image alt text: Included

Launch & after

Conversion tracking: GA4 and conversions live at launch
Training and support: Training, plus publishing support
Growth after launch: Full Growth Retainer, 20% off for the first year: $1,960/mo, then $2,450/mo
Ads setup: Free (usually $1,750)
Analytics audit & setup (worth $950): Free

Enquire

Cancel anytime
No minimum term on any monthly package. Ads can be paused.
Your accounts
Ad accounts in your name. Ad spend goes straight to Google and Meta.
Analytics included
The analytics audit and setup ($950) is free with every monthly package.
Currency & GST
Prices in USD, invoiced in your currency if you prefer. GST for NZ businesses only.

Not sure which fits?

Email Olly directly.

Enquire

Or email Olly@peak-pursuits.com

Every package, side by side.

Not sure? Tell us what you need

Full Growth Retainer

Content Optimisation

Website Visibility Retainer

Full Growth Retainer

Custom Website Design

Build & Growth Partner

Signature Brand Suite

Google Search Ads

Google + Meta Ads

Analytics Audit & Setup

Compare, side by side

Signature Brand Suite

Strategy

Identity

Launch assets

Handover

Analytics Audit & Setup

Audit

Setup

Handover

Cancel anytime

Your accounts

Analytics included

Currency & GST

Not sure which fits?

All packages

Not sure? Tell us what you need

Full Growth Retainer

Content Optimisation

Website Visibility Retainer

Full Growth Retainer

Custom Website Design

Build & Growth Partner

Signature Brand Suite

Google Search Ads

Google + Meta Ads

Analytics Audit & Setup

Compare, side by side

Signature Brand Suite

Strategy

Identity

Launch assets

Handover

Analytics Audit & Setup

Audit

Setup

Handover

Good to know

Cancel anytime

Your accounts

Analytics included

Currency & GST

Not sure which fits?